Design is my Demon

Old and New Logo of  St. Nicholas Crafts

Last June, Interior Designer and “Tassel King” Marcelo Alonzo asked me to create a new logo for his company, St. Nicholas Crafts.  St. Nicholas designs and globally supplies handcrafted tassels, decorative items and home jewelries.  It has been participating in trade expos such as the Manila Fame and Frankfurt Messe.



The creative brief asked for an elegant logo, embodying the designs they showcase.  Marcelo also wanted the new logo to have a Christmassy feel without being too obvious.  A bigger percentage of his production now involves tassels particularly for holiday ornamentation.

Logo Studies with a Holiday Feel

Logo Studies Involving the Ogee

Initial concepts included fluid, clean yet abstract representations of the Saint Nicholas. This however fell distant from the product.  Marcelo preferred the concepts with more interior design-related forms such as the acanthus and ogee.  After playing around with the ogee and several color studies, an overlapping pair with a chanteuse accent was chosen.

Final New Logo

Exhibit Signage at Manila Fame

The ogee was chosen as it resembled a lantern, which can be the head of a holiday tassel.  It also evoked ideas of home as the shape is reminiscent of gate accents, window silhouettes, tiles and fabric patterns.



The logo debuted in St. Nicholas’ exhibit at the recently concluded Manila Fame.

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View the consolidated portfolio at lawrenceantaran.com