Just won the 99Design contest for Hunks and Fruit!
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| Winning Design |
The client went for the original design of the hunk drinking the smoothie. The final however involved a younger-appealing font for “Exotic Smoothie Bar,” which shouldn’t be crazy and unreadable. At the same time it should jive with brand name’s typography.
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| Variations and alternatives included a winking hunk, two-smoothie version and a leaf enclosure. (There was also a blonde but that didn’t quite work out…) |
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| Original Sketch The initial plan involved star tattoos on the hunk’s shoulders but was moved up and behind to prevent the logo from looking busy. |
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contests,
graphic design,
hunks and fruit,
illustration,
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