I’ve been doing posters and e-flyers for the Whitespace Market, a weekend bazaar held at the eponymous venue, since end of last year. Unlike other bazaars, the selection is refined so as to include wines, cheeses, fresh organic produce as well as curios and hand-made crafts, not just the usual clothes and bags. And while shopping, there’s invigorating food by The Commissary (Cibo) and an exhibit at the adjacent Manila Contemporary gallery to enjoy.
This time however, I was asked to create also the logo for the event.
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Emblem "Mashematics"
Bag photo via iGreenSpot
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One of my initial ideas was to combine a virtual map pin and the silhouette of a shopping tote, especially since the bazaar encourages people to bring reusable bags. The idea of using the pin was to communicate that Whitespace is an important spot, much like when people place pins on a map. It’s either they want to go there or they’ve gone there and they value the experience.
Sketching the shape, it started to look like an ogee, a pattern I’ve always adored. So I stacked the shapes together, visualizing possible patterns for Whitespace Market.
The resulting logo was streamlined to just include the bag silhouette as it went unclear to its audience what the pointed bottom was for. Still solid and clean, the emblem maintained its possibilities for various applications.
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| Final Logo |
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| Logo as Pattern |
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| Announcement Poster and E-invite (Click on image to enlarge.) |
The Whitespace Market is back this Sunday (September 25) and the first four Sundays of October (2, 9, 16 and 23). The bazaar is at 2314 Chino Roces Ave. Ext., Makati City and is open from 12NN to 6PM.
See you there!
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Browse the consolidated portfolio at lawrenceantaran.com.
Categories:
branding,
graphic design,
logo,
poster,
vector,
whitespace market